eCommerce or eMarketplace brings suppliers and Buyers to a virtual platform to perform activities like communicate, exchange ideas, express opinion, perform transactions, coordinate inventory, fulfillment, participate in Auctions, so on so forth.
eMarketplace wraps procurement network, trading network and channel management into a electronic relationship with actual service. This platform need to be supported by knowledge management and business intelligence for effectiveness of the deployment. With the changing times, the fundamental model remains same but the players or activities evolves by time. This fundamental model comprises of the following building blocks -
1. Framing the market opportunity
2. Defining and evaluating the Business model
3. Efficient and effective Customer interface
4. Market Communication and branding awareness
5. Implementation and product packaging
6. capture metrics against Measureable goals
US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. With billions of users on the web and growth of Web 2.0, eCommerce is in middle of great period of change. Online shopping is a huge growth area, but online store are not just for selling product, it's about building the brand that communities believe in and feel comfortable/secure to relate them selves along with it. Bottomline, the eMarketplace for commerce is just tip of the iceberg. It's spreading root to the social web, internet price with brick & Mortal pickup, various payment models, Wiki, blogs, podcast, widget/dashboard, opinions/reviews, colaboration, various device types, smart advertizing,tagging, data protection, identity theft, rogue websites, ....
Source: comScore
More facts:
33% of all music sold in 2008 was digital, growth of 29% over 2007
Console sales up 11% in February 2009 over last year same time
Source: Nielsen
Source: Nielsen
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